Category Archive for ‘Uncategorized’

Do not be quiet!

Last week I shared a very personal opinion about Black Fridays & Cyber Mondays and was actually very surprised by the number of people who agreeded on my point of view. I reported some campaigns with bad reputations, once they were not clear enough with customers, and one of them was

Black Fridays & Cyber Mondays

Just after tasting a delicious turkey and being grateful to the harvest we have made during the past year, it is time to start over. We are grateful for what we have, but we want more (as well, we need a reason to celebrate next year). The objective for the next

Programas de Fidelidade – Mitos e Verdades

Podemos dizer que fidelizamos nossos clientes com os famosos “Programas de Fidelidade”, ou simplesmente intensificamos sua dependência em ofertas promocionais? Imaginemos que hoje é dia de fazer supermercado. Já nos preparamos para o ritual e nos falta decidir qual loja será a felizarda dessa vez. E para nos ajudar na

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