Channel Development & Implementation
Each store is a unique business and therefore, it should be studied separately. Even when talking about an specific retail chain, we must accept the purchase motivation can change from one store to the other. That is our role: we trace diagnosis among the different channels and stores to identify opportunities; then we implement the best POS strategies in order to improve the purchase experience and to win the shopper’s decision.
If we, shoppers, have different needs and behaviors, there is no reason to believe that every Point of Sales (POS) should be the same. It is essential to understand shoppers’ experience change according to their location, habits, culture, moment fo life.
Ambiance, portfolio, layout, service, product display are few examples of variables that have strong influence during the ‘shopping journey’.