Author Archives for ‘FerAccorsi’

About FerAccorsi

Sunday Morning Brunch

On the 18th of October FA RETAIL was invited to participate in a very fun and delicious Sunday Morning Brunch, a program of Cooltura FM. We discussed about Retail, Fashion, Franchising and Coaching – all mixed and together (what a great omelete to start the day). The combination of themes was very interesting –

Why (not) Private Labels?

Private Label (PL) is already a recognized Brand in the market. If we consider the thousands of brands from all the retail chains worldwide as a Single and Solid brand, we realize that it became an important competitor, probably for almost all categories – of course with peculiarities among them.

Programas de Fidelidade – Mitos e Verdades

Podemos dizer que fidelizamos nossos clientes com os famosos “Programas de Fidelidade”, ou simplesmente intensificamos sua dependência em ofertas promocionais? Imaginemos que hoje é dia de fazer supermercado. Já nos preparamos para o ritual e nos falta decidir qual loja será a felizarda dessa vez. E para nos ajudar na

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