The shopping experience has been changing significantly after the use of internet and, therefore, the merchandising campaigns have been also reinventing their approaches to fit into the 3.0 Digital Era – actually, 4.0 We used to consider the Point of Sales (POS) as the end of the consumption cycle, but
Let’s talk about the future and the future is NOW. Welcome 2016! With technological boost and new practices of consumption, retail has been taking curious paths: we see a track record that goes through the expansion in the size of shops and the offer of thousands of SKUs in the
Private Label (PL) is already a recognized Brand in the market. If we consider the thousands of brands from all the retail chains worldwide as a Single and Solid brand, we realize that it became an important competitor, probably for almost all categories – of course with peculiarities among them.
The reason for this post is to share a personal fascination about all the creative ideas and concepts that pop up around us every day, in all different channels and for all kind of products. Speaking about these great ideas, a special one caught my attention a few days ago