The shopping experience has been changing significantly after the use of internet and, therefore, the merchandising campaigns have been also reinventing their approaches to fit into the 3.0 Digital Era – actually, 4.0 We used to consider the Point of Sales (POS) as the end of the consumption cycle, but
Ahhhh Holidays! We get some days off to relax with our family and friends until we start over again. The companies are now also taking it easier: enjoying their “super sales” and hoping they can wipe out their remaining stock before they fill the stores with the 2017 collection. We
On the 18th of October FA RETAIL was invited to participate in a very fun and delicious Sunday Morning Brunch, a program of Cooltura FM. We discussed about Retail, Fashion, Franchising and Coaching – all mixed and together (what a great omelete to start the day). The combination of themes was very interesting –
Private Label (PL) is already a recognized Brand in the market. If we consider the thousands of brands from all the retail chains worldwide as a Single and Solid brand, we realize that it became an important competitor, probably for almost all categories – of course with peculiarities among them.
Recentemente colaborei com uma matéria para a revista Supermercado Moderno sobre a rede Dia%. A reportagem mostrava o crescimento da rede espanhola no Brasil e a consequente ameaça que ela representa para o pequeno varejo moderno – também conhecido como ‘mercado de vizinhança”. A Rede Dia%, que está presente em cinco
Por Fernando Salles – 18/09/2014 Sem abusar de materiais promocionais, varejo europeu aposta na interação entre PDV e mídias digitais No lugar do excesso de materiais de merchandising, o varejo da Europa e seus fornecedores têm preferido investir em ações mais efetivas, que levem o shopper diretamente à compra. São