The shopping experience has been changing significantly after the use of internet and, therefore, the merchandising campaigns have been also reinventing their approaches to fit into the 3.0 Digital Era – actually, 4.0 We used to consider the Point of Sales (POS) as the end of the consumption cycle, but
Ahhhh Holidays! We get some days off to relax with our family and friends until we start over again. The companies are now also taking it easier: enjoying their “super sales” and hoping they can wipe out their remaining stock before they fill the stores with the 2017 collection. We
I know I’ve been away for quite a while, but I have been busy gathering great information to share with you. So, stay tuned for more content HERE. I’m back! ——————– A supermarket that does not purchase products from its suppliers, that does not have official employees, which does not
Private Label (PL) is already a recognized Brand in the market. If we consider the thousands of brands from all the retail chains worldwide as a Single and Solid brand, we realize that it became an important competitor, probably for almost all categories – of course with peculiarities among them.
The reason for this post is to share a personal fascination about all the creative ideas and concepts that pop up around us every day, in all different channels and for all kind of products. Speaking about these great ideas, a special one caught my attention a few days ago