Here you can find the video for the second workshop given by Fernanda Accorsi, during the first edition of Tissue Summit SP 2019 . Fernanda Accorsi, founder and CEO of Accorsi Retail, together with the platform Tissue Online conceived the event focused in deliver Marketing and Sales insights to Brazilian professionals working in the sector, from a diverse background. The event invited the attendees to re-think the purpose of their businesses and to properly position their brands in the market.
“Your product can be more than just a commodity – Add value to your product and your brand”. This was the theme of the summit, which was also a great excuse to share best practices and network.
The Metamorphosis of the Point of Sales (POS) – Being Multichannel in Tissue
During this workshop, the main goals were:
- Analyze the specifics of each channel and cross its demand with our portfolio offer
- Get in contact with current “Multichannel Merchandising Campaigns” and understand the new behavior of the shopper at the brick-and-mortar stores.
- eCommerce: understand this player that came to stay and intends to be a great ally for sales in the Tissue sector.
Check below the video of the entire workshop (in Portuguese):
If you are able to make it until the end and have any questions or maybe another point of view, this is also your spot to do it. And if you are producing an event and expect to share inspiring retail insights with your audience, contact us. Sharing is our main expertise!
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